Saatva opens mattress ‘viewing room’ at Logan Circle

New York-based luxury mattress maker Saatva, a pioneer in direct-to-consumer online sales, has opened its third brick-and-mortar site in the country at Logan Circle in DC.

Saatva has opened its third physical store in the country at Logan Circle in DC (Photo / WTOP Jeff Clabaugh).

New York-based luxury mattress maker Saatva, a pioneer in direct-to-consumer online sales, has opened its third brick-and-mortar site in the country at Logan Circle in DC.

Saatva calls the 5,800 square foot two-level space at 1714 14th Street, NW an observation room with “integrated mattress exploration, education, and modern retail technology experience.”

Its other observation rooms are in New York and San Francisco. The San Francisco site is currently open by appointment only.

There are information kiosks at every bed posting. The employees of the store are called Sleep Guides. He says the interactive technology includes behavior sensing technology so customers can personalize their ideal sleep experience. Its mattresses are made to order.

Saatva calls the 5,800 square foot two-level space at 1714 14th Street, NW an observation room with “integrated mattress exploration, education, and modern retail technology experience.” (WTOP / Jeff Clabaugh)

Saatva was founded as an online-only mattress retailer in 2010. It manufactures nine styles of mattresses in 19 factories. The company is on track for record revenue of $ 400 million this year.

The purchase of a Saatva mattress includes home delivery and installation.

Saatva is the second next-generation mattress manufacturer to choose DC for a physical location.

Avocado Green Mattress opened a showroom in Georgetown in November, which features 15-minute sleep sessions, a wellness cafe, and a kombucha tea bar. The Georgetown site is one of five Avocado Green physical stores in the country.

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