Netflix’s ‘Hype House’ Filled With TikTok Stars Who Look Absolutely Miserable

At first glance, Netflix’s new reality show Threshing house– about a bunch of young and wealthy TikTok influencers living together under one roof – it might just seem the Real world with a ring lumen. And in many ways, it is, as Hype House founder Thomas Petrou notes in a first episode of the series, released on January 7, “We have ten 20-year-olds living together in a house of 5 million. of dollars, filming all content. daytime. It just doesn’t look real.

But over the course of Season 1’s mind-numbing eight episodes, it becomes increasingly clear that he is not real, because the last thing any of those real social media stars wants to do is film content. Threshing house is a show about a group of famous kids who hate what they do.

Most bitter of all is Petrou, the 22-year-old most stressed with a Rolls-Royce. He calls himself the Father of the House, and he’s perpetually thirsty, exhausted, and has it up to this with his lazy friends who don’t do their part to keep Hype House afloat. As Petrou helpfully explains, Moorpark, California mansion rent became notorious in 2020 New York Times profile – gets paid by the branded offers they make on Hype House’s social media channels, and everyone in the house is expected to help by contributing viral content.

Petrou says he sees Hype House as some sort of Nickelodeon or Disney Channel – a launching pad for young stars to catapult themselves into mainstream audiences, a la Ariana Grande and Selena Gomez, whom he names as examples of ‘A-listers who made this jump. That’s the whole point of Hype House, he says, and he wants to see his friends go far and become famous while encouraging them to “just have fun.”

The problem? None of them are having fun.

Take Vinnie Hacker, the newest member of Hype House, who admits he has exploded on social media because of his barrage of ‘thirst traps’, which he has since turned into a huge hit on the platform. Twitch live stream. At a group dinner, one of the Generic White Guys colleagues at the house talks about the 19-year-old beef, claiming that Hacker “hates” creating content and the attention that comes with it – a claim later confirmed by Hacker himself, who has become frustrated with the demand for more shirtless selfies from his legions of increasingly obsessed fans because all he wants to do is be a full-time streamer. on Twitch. During the same dinner, Petrou responds by stressing: “90% of the most popular people on social networks don’t want to be people on social networks. “

Which begs the question: why is this guy trying to force him? The common thread running through the entire Netflix series is Petrou’s disdain for his friends who don’t contribute enough to Hype House. But Petrou is a walking contradiction; he encourages members of the house to strive for the next level of their careers, then hates it when they get there. A self-proclaimed con artist, he frequently delivers parenting screeds about the Hype House brand and strategy, calling house meetings where he tries and fails to convince everyone to be a team player.

The main author of it all, in Petrou’s eyes, is his Hype House co-founder Chase Hudson aka Lil Huddy, who was once part of the OG group before moving into his own mansion in Encino. The plan was for this house to be an extension of Hype House, but as Petrou reminds us on several occasions, Hudson has not lived up to his end of the bargain as he never contributes to Hype House social media content again. This is because, frankly, Hudson has become too famous. The show finds the brooding, vampire-obsessed eboy making his debut album under Interscope Records and cheekily proclaiming, “My goal is to fuck Beyoncé.” (Whether that’s a smart plan or not is up for debate; he’s racked up over 100 million streams on Spotify, sure, but he was also told during rehearsals for a live show, “You didn’t. don’t really need to sing. just go [holding a fake mic out to the crowd], ‘I can’t hear you!’ “Beyoncé never would.)

Hudson isn’t the only notable influencer who has surpassed Hype House – former members include TikTok’s reigning queen Charli D’Amelio and her sister Dixie, who went on to star in a Hulu reality TV series on their own. family, and Addison Rae, who is adopted into the Kardashian circle and launched a half-baked music and acting career. Basically everyone on Threshing house seems to covet this level of fame, including TikTok and YouTube star Larray, who appears as a regular on the Netflix show. “I’ve been working on social media for five years now. Anyone can be famous. Anyone, ”he says. “A million subscribers on TikTok doesn’t mean shit. Can I be famous for being talented is the real question.

I’ve been social media for five years now. Anyone can be famous. Anybody…

Larray is one of the two saving graces of Hype House, a respite in the middle of the sea of ​​white guys with shaggy hair indistinguishable. Gay and mixed race 23 year old from Compton, Larray is BFF with the other true star of the series, Nikita Dragun, a trans woman who has won over millions of fans with her fierce energy and exaggerated style. The two of them speak frequently and thoughtfully throughout the series about reclaiming their identities via social media and being subject to more scrutiny than white creators, especially when they are ‘It’s all about their brushes with the culture of cancellation (Nikita has been repeatedly accused of black-fishing, which Larray confronts her after feeling like he was being disowned by the black community for associating with her. ).

Larray and Nikita are not official members of Hype House and do not live in the mansion. That’s because the house is filled with designers who never really want to create no matter how bored they all are. In a final attempt to motivate everyone, Petrou organizes a trip to Joshua Tree for the group to bond, that is to say that he is already filming sacred videos. But his dreams of a content waterfall in the desert are quickly drowned out – everyone is fighting, their campsite is supposed to be haunted, and Petrou collapses crying because everyone is just eating pizza. and watch Ratatouille, at least in the case of Hype House member Ryland Storms. His excuse for not doing content during the trip? “We’re still so young and like, we’re in this life and making money that a 21-year-old, or whatever their age, shouldn’t be making.”

We’re still so young and like, we’re in this life and making money that a 21-year-old, or whatever their age, shouldn’t be.

Storms later adds this other shrewd observation: “I feel like the reason everyone is in this industry is that they weren’t good with authority to begin with, which is why they don’t. didn’t go the school route and wanted to be their own boss. “

Part of that impulse, these creators make it very clear, is their desire not to be beholden to someone else’s plan. Petrou keeps trying to get them to become more productive, he keeps failing and by the end of the series he seems to decide that content houses maybe not a good idea after all.

At least, that’s what he tells us – until the final scene of episode eight, when he announces that some of the household members have moved out after deciding they don’t want to live together anymore, and he is now looking for fresh meat to recruit. . The Hype House has to go on, apparently. But who really wants it?


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