MLK Box Office – Deadline

Paramount – Spyglass Media’s Scream do $3.5M Thursday night previews that started at 7 p.m. in about 3,000 theaters.

It’s a good take for a horror movie during the pandemic, pacing halloween kills and A Quiet Place IIThursday nights that cost $4.8 million each and not too far behind the pre-pandemic MLK weekend thriller Glass which grossed $3.7 million. Glass saw 40 million dollars in 3 days, but don’t go plotting Scream in this capacity of M. Night Shyamalan, given the erratic attendance of moviegoers during the pandemic.

Jenna Ortega in “Scream”.

The Matt Bettinelli-Olpin and Tyler Gillett-led reboot sequel is arguably the only draw until Feb. 4, with the dollars remaining Spider-Man: No Coming Home rakes; that’s when Lionsgate got Roland Emmerich moon fall and Paramount has Asshole forever. The hope is that Scream, with a Rotten Tomatoes Fresh Critics Score of 76% and an Audience Score of 90%, can top anything within $20 million over four days. It would be a good start for the holidays in a pandemic market; the highest MLK weekend opening for a horror movie being Universal’s Mum which grossed $32.1 million. The biggest opening for a horror movie during the pandemic belongs to Universal/Blumhouse/Miramax’s halloween kills which grossed $49.4 million in October. This was with built-in day-and-date Peacock home availability, but also when more blockbusters were back-to-back in theaters. halloween kills fell below $100 million with $92 million in the United States.

Paramount and Spyglass Media co-funded Scream at $24 million before P&A.

Also, last night Paramount hosted a Scream Opening Night Fan Event at select theaters nationwide, which included a live Q&A with actor David Arquette, Bettinelli-Olpin & Gillett and Scream executive producer and creator Kevin Williamson, plus a pre-recorded talent intro and extensive bonus content featuring the new cast with behind-the-scenes footage. This event took place at 5:00 p.m. PST, 7:00 p.m. CST, and 8:00 p.m. EST at participating theaters.

'Spider-Man: No Way Home' Beats 'Star Wars: Force Awakens' Box Office Opener


Sony/Marvel Spider-Man: No Coming Home took in $2.1M on Thursday in 4,012 theaters, -4% from Wednesday until the end of week 4 at $677.95 million. The Jon Watts-directed film will become the 5th highest-grossing film at the domestic box office today, surpassing 2018’s Avengers: Infinity War which has $678.8 million. Disney/Marvel’s Black Panther ranks 4th among films in the United States with $700.4 million.

In 2nd was Illumination/Universal’s Sing 2 with an estimate $555,000 yesterday, +3%, for an accumulation until the end of week 3 of $111 million.

The other wide release this weekend is from GKIDS Beautiful in 1,300 locations.

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