‘Matrix Resurrections’ Ranks Behind ‘Godzilla Vs. Kong’ in Streaming Audience; The photo is the most hacked of the week

Warner Bros./Village Roadshow’s Day & Date theatrical release Matrix resurrections didn’t impress on its 5-day domestic box office opening with $ 22.5 million, while on its HBO Max Home debut it performed well, watched by 2.8 million Smart TV American homes during the Wednesday through Sunday period.

This is according to new statistics from Samba TV, which measures the streaming audience on 46 million television devices with a panel of 3 million Smart TV households.

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Compared to the sequel’s theatrical attendance, box office analytics firm EntTelligence reported that 1.76 million people bought tickets to see Matrix resurrections in the last five days for Spider-Man: No Path Home12.6 million admissions and Sing 2‘s 4.1M. Translation: HBO Max has gone into ticket sales.

At the same time, the film directed and co-written by Lana Wachowski was the most pirated feature film according to MUSO for the week of December 20-26 with a 32.6% share of the top ten torrents, exceeding PVOD availability. in blank copy. by Screen Gems’ Resident Evil: Welcome to Raccoon City (16.6%) and the rusty copies of Spider-Man: No Path Home shot by pirates in theaters (12%).

All of this points to the downside of the theatrical home distribution model: once you make blank copies available online, the film can be duplicated multiple times in multiple languages. Thank God, Matrix resurrections is the latest film to be part of WarnerMedia’s pandemic HBO Max model for its event films (we haven’t seen how the studio will handle future Oscar bait titles for adults yet).

.  - Credit: Warner Bros

. – Credit: Warner Bros

Warner bros

Among the numbers of Samba TV, Matrix resurrections ranks behind the first 5 days of Warner Bros./Legendary’s Godzilla vs. Kong by 22%, this film having attracted 3.6 million households from Wednesday to Sunday. This film was one of the first masts to open after New York and LA theaters reopened, earning $ 48.1 million in its first 5 days.

As for Samba’s 30-day issues, Godzilla vs. Kong is the most viewed theatrical release on HBO Max with 5.8 million homes, followed by New Line’s Mortal combat with 5.6M and Suicide Squad with 5.1M. So there is a chance that Matrix resurrections could be classified in this echelon. The first household audience figure of the weekend on James Gunn’s The suicide squad was 2.8 million. By comparison too, Wonder Woman 1984, the first of HBO Max’s theatrical pandemic titles was watched by 2.2 million homes on its first Christmas weekend a year ago.

In a comparison of apples to oranges, what is Matrix resurrections attracted its first 5 days is the same number of viewers as the day and date PVOD release of Disney + of Black Widow took in its first month, 2.8 million. Again, Disney + subscribers had to shell out $ 29.99 to see this Scarlett Johansson movie while Matrix resurrections was available free to HBO Max subscribers.

.  - Credit: Netflix

. – Credit: Netflix

Netflix

While WarnerMedia will claim that this whole model was temporary given to hesitant moviegoers during Covid, and was designed for them to watch movies from the security of their own homes, they don’t hesitate to say the whole “Project Popcorn “(the plan’s secret nickname before it became known to the public) was an effort to attract subscribers. However, making a film available in both theaters and on television is not experiential. And if you have a movie that is not liked by moviegoers (B- here in the case of Matrix resurrections) available in both cinemas and in houses at the same time, it is a double ballast. It’s best to window the movie with a premium debut in theaters, even though it’s not the most popular in the franchise, to stimulate some sort of demand in subsequent home windows.

Most studios yearned in pre-pandemic times to see the results of a first day and theatrical date from a large tent pole. Well, here they are: dull and eroded by piracy. By comparison, the Netflix streaming heavyweight saw 4.2 million US households as measured by Samba TV watch his heist action shot of Dwayne Johnson-Gal Gadot-Ryan Reynolds Red Notice in its first weekend in mid-November. This is arguably the most measured by Samba TV in the United States for any streaming function.

Samba TV claims that among the 25 largest markets in Matrix resurrections, Seattle, WA is the most over-indexed (+ 59%), followed by Portland, OR (+ 58%) and San Francisco, CA (+ 50%) for L + 4D. Hispanic and Latino households (+ 23%) Black (+ 23%) and Asian (+ 14%) viewers overindexed compared to the United States as a whole.

In theaters, Comscore’s PostTrak and Screen Engine measured Matrix resurrections attracting 62% men, 57% between 18 and 34 years old, with 46% Caucasians, 22% Hispanic and Latinos, 17% black and 17% Asian / other. Imax and large format premium screens, reserved only for the first weekend of Keanu Reeves’ photography, represented 22% of its activity; $ 3.7 million for Imax auditoriums only. Matrix resurrections best played in cinema in the West.

Matrix resurrections’ The 5-day opening is the lowest for the 22-year-old sci-fi franchise behind the 5 days of the 1999 first installment of $ 37.3 million. The franchise opening record belongs to the years 2003 The Matrix Reloaded which made $ 134.2 million Wednesday through Sunday.

.  - Credit: MUSO

. – Credit: MUSO

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.  - Credit: MUSO

. – Credit: MUSO

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