Five of celebrity chef Gino D’Acampo’s My Restaurants, including one in Manchester, are due to CLOSE and be rebranded later this month, it has been announced.
The news follows Gino’s closure of his three casual restaurants My Pasta Bar in London.
Four of the affected sites announced on Friday, which are operated by the Manchester Individual Restaurant Group, will be rebranded to become the new Italian restaurant Riva Blu instead.
READ MORE: Gino D’Acampo opens Luciano restaurant in Alderley Edge after ‘evicting’ Piccolino
Gino-branded sites that will close on January 27 include Gino’s My Restaurant at the Corn Exchange in Manchester and Castle Street in Liverpool, Temple Row Birmingham and Park Row in Leeds – and all will become new Riva Blu restaurants with existing teams said to remain in place.
Meanwhile in Harrogate, the Gino D’Acampo My Restaurant will also remain an Italian restaurant, but will be rebranded Piccolino instead.
The changes however will not affect Gino’s My Pizza and Prosecco Bar brand which will remain in Manchester Arndale’s Next store, and its Next collaborations in Hull and Leeds will also remain.
The news comes amid big changes for Gino’s restaurant brands.
He has just opened his new brand of ‘upscale’ Italian restaurants Luciano at Alderley Edge in Cheshire after telling fans on his Instagram page that he had ‘kicked out’ former Piccolino incumbents.
The Piccolino restaurant group is also part of the Individual Restaurants group, but they have confirmed that Gino’s restaurants are separate businesses.
The MEN asked individual restaurants to comment on changes to Gino D’Acampo’s restaurant portfolio, and also approached Gino’s spokesperson for comment.
A spokesperson for Individual Restaurants said: “Gino D’Acampo’s restaurants and Luciano are two separate businesses from the individual restaurants.
“Gino Worldwide Restaurants Limited has always had Sir Malcolm Walker and Tarsem Dhaliwal as shareholders where they have enjoyed a successful partnership with Gino for several years; however, now is the time for both parties to explore new ventures.
“2022 is a new year with a new vision. Individual Restaurants is proud to announce the launch of its new brand, Riva Blu, in Liverpool (Castle Street), Manchester (Corn Exchange), Birmingham and Leeds. The new Riva Blu restaurants replace the Gino My Restaurants that previously occupied these locations.”
Members of Individual Restaurant’s Club Individual loyalty program also received an email on Friday detailing the changes, which read: “Riva Blu will continue to provide an authentic Italian dining experience.
“With our entire existing team at the helm, we are all set for an exciting year ahead and we look forward to welcoming you to experience our new restaurants.”
He added that Next retail restaurants in Manchester (Arndale), Hull & Leeds (The Springs) will remain Gino D’Acampo My Restaurants, while the restaurant in Harrogate will join the Piccolino family of brands.
Last week, This Morning’s star chef Gino made a video statement on his Instagram page saying the news stories about his restaurants closing were “shit”.
He started the video by saying he wanted to “set the record straight” following the liquidation of his My Pasta Bar restaurants in London and to clarify that this did not mean other parts of his business were affected.
Gino said: “I’ve seen a lot of crap written about my restaurant, apparently my restaurant has gone into liquidation. I don’t usually do this stuff, but let me set the record straight here.
“About ten years ago I opened a business called Pasta bar, which serves Italian food very quickly in central London, three small shops, we tried for ten years but then Covid came and I thought you knew what we need to close there’s no point continuing with the idea, which by the way I love I’m going to continue this with another company.
“But the Pasta bar business has nothing to do with my catering business, my import business or any other business that I do.
“It’s a stand-alone business that has gone into liquidation, we need to move on.
“That’s the business, sometimes you win, sometimes you lose.
“Now let’s talk about the restaurant business which is growing really, really well to the point that this year alone I’m going to open three mega locations and one is going to open in Italy.”
Gino spoke of his excitement at opening his first Luciano restaurant in Alderley Edge, on the main London Road site that was once Piccolino.
He is set to officially launch the Luciano venue by attending an opening event scheduled for Monday, January 24 at Alderley Edge.
In his Instagram video he said: “One thing I want everyone to know finally I got it, yes I always wanted to open a restaurant in Alderley Edge and two days ago we got it. We did! I opened a restaurant.
“Now if you live in the area, the restaurant was called Piccolino, which I did, kicked them out, and now it’s called Luciano after my son.
“It’s the exact same restaurant I have at the five star ME Hotel in London, the menu is going to be amazing, I’ve invested thousands and thousands of pounds in the restaurant, brand new kitchen, everything is equipped.
“I’m going to be there on January 24th to celebrate the opening of a new restaurant. Hope to see you there, can’t wait, Alderley Edge brand new restaurant… So exciting.”
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