DJ Akademiks says he thinks Kendrick Lamar could use a strategy similar to that used by Frank Ocean to release his latest album with Top Dawg Entertainment. Ocean released his famous album, Unending, as the last part of his contractual obligation with Def Jam Recordings, then immediately dropped the most popular, Blond, after.

“Would he ever do this shit like Frank Ocean did?” Ak said during a recent live stream. “Remember when Frank Ocean released an album to get out of a deal and then dropped another one. I feel like if Kendrick did that, everyone would hate TDE.”

Kendrick Lamar, DJ Akademiks
Rick Kern/Getty Images

The strategy worked well for Ocean. Blond debuted at number one in several countries to critical acclaim.

Lamar revealed that his next album will be his last with TDE in a statement last August.

“As the world around me evolves, I reflect on what matters most. The life my words will land in next,” he said at the time. “As I produce my last album TDE, I feel joy to have been part of such a cultural imprint after 17 years. The Struggles. The Success. And most importantly, the Brotherhood. Vessel for candid creators. As I continue to pursue my life’s calling.

Check out Akademiks’ explanation below.